Marketing Plan for Your Home...
...from an experienced Florida Realtor!
Liz wants you to know as much as possible about the process she will undertake to get your home sold. She has a plan that she follows to ensure the greatest success. Read it and relax with the peace of mind that comes from knowing that your Realtor is doing everything she can to serve you best!
1. Prepare CMA to establish fair market value.
Liz will determine key selling features of your home, prepare a thorough Comparative Market Analysis specific to your area and determine an appropriate listing price for your home so it will sell.
2. Put your property on the Multiple Listing Service
Liz will prepare all the documentation for the listing and transfer all details into the MLS.
3. Place a sign in the yard (if your community permits this)
Liz’s signs are among the most recognizable in the industry and this will drive traffic to your home.
4. Take photos of your property
These will be used in the MLS and for a brochure of your home.
5. Create a virtual tour of your home, if you desire
This virtual tour will be displayed at LizBacall.com and Realtor.com
6. Design a color brochure
These will be available to the qualified buyers who view your home, as well as distributed by mail to prospective out-of-town buyers and Realtors who work in the area.
7. Broker Open House
This soon-after-listing open house is specifically for Realtors so that they will be familiar with your home and can tell their buyers all about it.
8. Open House
If you choose to have your home open to the public, Liz will be happy to hold open houses. However, this is not required and is at your discretion.
9. Fearture your property on www.LizBacall.com
Liz has hired the best of the best to do the search engine optimization for her site. By having your property featured at LizBacall.com, your home will receive optimum exposure, especially when the statistic is that 88% of home buyers search the net!
10. Enhanced listing on Realtor.com
This feature on the most popular home search engine will allow more detailed information and photos to be visible to buyers.
11. Featured home on Realtor.com (5 – 10 times the traffic)
In addition to the enhanced listing, Featuring your home will drive between 5 – 10 times the normal traffic to your home on their site.
12. Set showings
When your home is shown will be scheduled by Liz after conferring with you. Her weekend hours make it easy for qualified buyers to see your home.
13. Contact regularly with listing status reports
Liz will keep in contact with you throughout the process.
14. Negotiate the transaction with Buyer Broker
Liz will negotiate with the other Realtor on your behalf and obtain the best price and terms possible.
15. Finalize the closing
Liz will complete the documentation and ensure that you understand the process and your rights.
OPTIONS:
Professional home staging has been popular on the west coast for years. It has become more and more common here in Florida. This is an option to consider, especially in these days of a Buyer’s Market. Liz can recommend a company should you wish to learn more about this service.
Dog Daycare may be something that interests you if your four-legged family member gets stressed when your home is being shown. Liz highly recommends VIP, the daycare where her boy plays with his doggie-friends. To learn more about VIP, please go to www.veryimportantpaws.com
